Ireland’s Finest Inc. launched it’s “Hard Times, Soft Hearts” program on September 1st, 2011. The program encouraged people in the Denver area to nominate worthy candidates through their website. These candidates were people that had fallen on hard times, were low-income residents or gave selflessly back to their community. The inaugural year was a great success with the Jerusalem Baptist Church being the first winner!

The program is now entering its tenth year and is accepting nominations! We will be picking a winner at the end of the year.