Color Psychology Tips for Commercial Painting

Colors have more power than you might realize. In fact, they can go so far as to influence consumer behavior. The right shade of a certain color can create the kind of positive environment that encourages customers to make buying decisions, or, on the flip side, induce feelings of stress or discomfort. 

Colors can evoke different feelings and reactions in your customers – and making the right choice can make your space feel more inviting and boost sales revenue. 

We can help you pick the right colors that will help your business look great and your customers feel great. 

Let’s dive into how different colors have been proven to make people feel in business settings. 

Blue: Trust and Calming 

Blue’s biggest psychological influence is the sense of trust that it evokes in our minds. Choosing blue for an office building’s interior might make employees more productive and focused, while a financial services or wealth management firm might gravitate towards blue if they want to come off as more trustworthy to potential clients. 

Red: Bold and Energetic  

Red immediately grabs your attention and holds on to it – and sometimes, it can become too much too quickly. One place that red does tend to work well psychologically is in fast food chains – the bold hue can even stimulate the appetite! 

Neutrals: Professional and Timeless 

Neutral color schemes maintain a sense of clean and calm that allows for versatility in accent colors and interior design choices. Offices sometimes gravitate towards a neutral color scheme to encourage minimal distractions and keep their employees focused on work, while also remaining inoffensive and taking the path of least resistance. 

Whatever choice you make, it’s important to keep your brand in mind. The cohesion that customers will feel when they enter your office or retail space will further establish credibility in their minds. 

You’ll also want to put yourself in your customer’s shoes – what do you want them to feel when they step through your door? 

Professional painting teams like the one at Ireland’s Finest can help you to make sure that your commercial painting project gets done quickly and correctly. Whether you’re curating a calming office space or an inviting restaurant, we’re here to help. 

Contact us today to learn more about our commercial painting services.