What are some best practices when it comes to choosing paint colors for your business? First of all, we’ve got to take some things into consideration…
- What colors represent your brand?
- What kind of impression do you want to make?
- How does your commercial space function?
- What is your location like? Is there a lot of natural sunlight? Is it darker?
They way that you show off your business visually is a foundational way to introduce yourself to new potential customers and project the kind of attitude you want your brand to convey as a whole. Colors evoke certain feelings, and subliminally trigger signals that can help to shape our perception of brands and companies.
A nicely-painted exterior improves the curb appeal of any building – whether it’s commercial or residential – making this a great starting point.
Take a look at your website, business cards and other marketing collateral and start to get a feel for what colors you’re already relying on to help tell the story of your brand. Making sure that the color scheme is cohesive throughout all customer touchpoint is a major key to staying top of mind.
These colors should be attention-grabbing, but in the right way. The kind of impression you’ll be aiming to make might differ from industry to industry, but the concept stays the same. If you want to project a fun attitude, brighter colors will do the trick. If your voice is more sturdy, reliable or corporate, things will likely be more muted.
Now, on to the functionality. Lighting, frequency of use, and general upkeep will all come into play here. Not to mention, the layout of your space. For instance, larger, well-lit and more open spaces will benefit from a variety of colors to break up what the eye focuses on.
It’s also important to consider how your space will fit into the larger character of the neighborhood you’re based in. A multi-purpose warehouse in RiNo has more creative freedom than an office building in the suburbs, for example.
The good news is, our team of professionals is ready to help your business start to look its best today. Give us a call if you’d like to get an estimate and talk more about your specific business goals.